Effective public service delivery through innovative governance knowledge exchange
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Galli Galli Sim Sim - Sesame Workshop Education Programme
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Source: www.galligallisimsim.com/
Source: www.galligallisimsim.com/
Galli Galli Sim Sim aims to expand the reach of high quality early childhood care and education to children and caregivers across India by developing and promoting innovative educational content through television and various outreach programs.

Modeled on its landmark educational television series Sesame Street, Sesame Workshop (SWI) has developed a multimedia educational initiative Galli Galli Sim Sim (GGSS) for Indian children between two and six years old. GGSS was launched in 2006 to provide early education through a play method of learning.

The central focus of the Galli Galli Sim Sim project is a television series. The series is set in an Indian neighbourhood, depicting the day-to-day life of children and families all across India. The show runs in the Hindi and features animated segments with Muppets, music, stories and art inspired from various dimensions of Indian culture.

The Galli Galli Sim Sim outreach initiative extends the educational message of the television series to those who do not have access to the show. The outreach programme is designed to work in urban slums through mobile community viewings (MCV) and the introduction of facilitated educational kits in local child care centers (balwadis).

The GGSS show is rated among the top five regularly watched children’s show in India. It reaches approximately 22 million viewers across urban and rural India. Its outreach efforts have reached around one million children and 300,000 caregivers.

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