Effective public service delivery through innovative governance knowledge exchange
Effective public service delivery through innovative governance knowledge exchange
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Sustainable Agricultural Supply Chain
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Chetna Organic and Fair Trade Cotton Intervention Programme assists farmers in growing organic and fair trade cotton. It systemises the agricultural supply chain to create a niche market for outputs.

Chetna Organic and Fair Trade programme uses an innovative approach that combines the strengths of collective action and niche market development to generate a supply chain completely owned by the farmers. It aims to promote sustainable, ecological and profitable farming that helps to protect farmers with small and marginal land holdings in India from the effects of agrarian crises.

The initiative, started as a pilot in 2004, is now operational in cotton growing areas of Andhra Pradesh, Maharashtra and Odisha. Chetna has organised its members into Self-Help Groups and Cooperatives. It operates under Chetna Organics Farmers Association (COFA) and Chetna Organics Agriculture Producing Company Ltd (COAPCL).

COFA and COAPCL together represent the supply chain programme at the national level. COFA, as a non-profit, engages in the provision of technical and social extension activities for farmers. COAPCL, a farmer-owned trading company, focuses on developing market linkages in India and abroad.

The programme has proved to be beneficial as it has assisted in procuring seeds at a reasonable price, improving quality of land by adopting organic techniques and developing a niche market that assures a premium price for the specialised cotton production.

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