Effective public service delivery through innovative governance knowledge exchange
Effective public service delivery through innovative governance knowledge exchange
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RUDI - Rural Distribution Network
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RUDI was launched to raise the economic status of women farmers within the SEWA network in a sustainable, scalable and systematic manner by nurturing livelihoods at all levels of the rural supply chain.

Supply chain management of farming activities in rural India is often disadvantageous for marginal farmers. Surplus grown and sold may be minimal, and middlemen buy from farmers at very low prices, resulting in profit margins on production that barely allow for survival. Poor access to both preservation units for bulk storage and a wide network of suppliers leave many farmers with little choice but to sell small quantities to the middlemen.

RUDI Multi Trading Company aims to generate funds, internal to the SEWA network, that would enhance the quality, capacity and efficiency of rural production. By leveraging their large-scale membership for nurturing local skilled businesswomen along the rural production value chain, SEWA piloted the RUDI initiative in Sabarkantha district of Gujarat.

Today, there are five RUDI processing centres catering to 14 districts in Gujarat. Each centre is comprised of technical teams that nurtures rural business women at all levels of the supply chain – from purchasing to marketing. The sales turnover has been doubling year over year and aims to reach 6 crores in 2010-2011. The profit margin has already reached 12 percent.

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